Chiikawa Shop IPARK Mall Yongsan (Seoul): where it is, hours, and how to get in

Where is Chiikawa Shop in Seoul?

It is inside IPARK Mall Yongsan, on the 3rd floor of the Living Park building, in a zone called Dopamine Station. You don’t need a reservation to go now, but news reports said people lined up from the night before the Oct 7 restock.

• IPARK Mall calls it the first permanent official Chiikawa store in Korea. It opened on February 27, 2026.
• Store details and restock news are posted on Daewon Media’s Popcon D Play.
• Dopamine Station is a zone of anime, game and character shops, so look for it on the mall’s floor signs: 리빙파크 3F, 도파민 스테이션.

• IPARK Mall store page
• Daewon Media store page

How to get there, and opening hours

Take Seoul Subway Line 1 to Yongsan Station; IPARK Mall says the station connects straight into the mall. The shop is open 10:30–22:00.

Line 1

Yongsan Station, directly connected (IPARK Mall)

Line 4

Sinyongsan Station, Exit 3, about 150 m (IPARK Mall)

KTX

Honam Line trains stop at Yongsan. From the Gyeongbu Line, change at Seoul Station to Line 1

Hours

10:30–22:00

Parking

₩1,300 for the first 10 minutes, then ₩1,300 per 10 minutes (Daewon Media store page)

• Neither the mall nor Daewon Media lists closing days for the shop. Check the official accounts before a special trip.
• IPARK Mall points can be earned and used here, but IPARK Mall gift vouchers cannot (mall store page).

• IPARK Mall: directions

Do you need a reservation or a numbered ticket?

Not a reservation. Only the first two weeks after opening (Feb 27 – Mar 12, 2026) were Naver reservation only. The shop said it would then switch to an on-site waiting list, and we found no reservation notices from the shop after that.

• Watch out for restock days. Newsis reported that on the Oct 7, 2026 restock day people lined up outside the shop from the night before, and quoted a shopper who said on-site waiting registration began at 6:30 a.m. and they got a numbered ticket.
• Segye Ilbo also reported that the next morning, Oct 8, at around 7:30 a.m., a sign in front of the shop said today’s on-site waiting list was closed. If you want new items, go early in the morning; restock days are reported to be crowded, so if you only want to look around, avoid them.
• Restocks are announced a few days ahead as an “입고 리스트” (arrival list) on the shop’s X and Instagram, for example the Oct 5 post for Oct 7.
• Rules on the day can change, and some details are only posted as images or Instagram stories. Check the official accounts on the morning you go.

• Chiikawa Shop Korea official X
• Chiikawa Shop Korea official Instagram

What can you buy, and are there purchase limits?

Besides regular Chiikawa goods, the shop sells Korea-original items, such as the hanbok (Korean traditional clothes) series. Popular items can have limits like one per design.

• Korea-original hanbok series, for example (per the shop’s official X and Popcon D Play): hanbok mascots (3 types), mugs (3 types), a yut-nori game set, tassel key rings (3 types), clip pen holders (3 types) and a muddler set.
• Limit example: when the hanbok mascots came back on Sep 21, 2026, the shop said you could buy one of each type. One Chiikawa plus one Hachiware is OK; two Chiikawa is not.
• Goods from the movie “Chiikawa: The Secret of Mermaid Island” arrived on Sep 23, and more movie items came on Oct 7.
• Limits and prices change by item and day. We only list what the shop posted in text; prices are not listed here.

• Shop post: new hanbok series items (Aug 31)
• Shop post: hanbok series and the one-per-type limit (Sep 21)
• Shop post: Oct 7 arrival list
• Popcon D Play: Chiikawa news
• The Chiikawa movie guide

Visiting Chiikawa shops in Japan too?

Japan has many more Chiikawa shops, plus Chiikawa Park in Ikebukuro. Our English guides cover how to get in.

• All Chiikawa stores in Japan
• Chiikawa Park (Ikebukuro) guide
• Chiikawa Land Tokyo Station guide

Frequently asked questions